BJJ Girls Mag exists because women in jiu-jitsu deserve a publication that takes them seriously. Not just as a niche audience or a marketing demographic, but as the athletes, instructors, business owners, and community leaders they already are.

I’m Samanta Fonseca, the founder. Black belt, ten years on the mats, ten years in digital marketing and communications. The project started in Brazil and has grown into a bilingual operation covering the women’s jiu-jitsu scene in Portuguese and English, from São Paulo to the whole world.

What we publish

Original reporting on competitions, athletes, gyms, women’s health on the mats, and the harder stories the sport often prefers to look away from. We cover the wins and the championships, and we also cover what happens when an athlete is hurt, harassed, or ignored. Both kinds of stories matter, and a real publication owes its readers both.

When a woman comes to us with a credible account of abuse or misconduct inside a gym, we follow a four-tier editorial protocol developed with our legal counsel. That protocol decides what can be published, when, and with what level of identification. The goal is the same in every case: protect the woman who came forward, respect due process, and tell the truth.

How we work

Our team is small and made up of writers and contributors who train. That’s on purpose. Writing about jiu-jitsu requires understanding what it actually feels like to be a woman in a gym, to deal with the gear gap, the cycle, the politics, the moments of brilliance, and the moments of doubt. We hire from inside the community because outside perspectives miss most of it.

Beyond the magazine

BJJ Girls Mag also works to grow the women’s side of the sport through community projects, athlete partnerships, and content that helps people on a pratical level. We cover topics other outlets don’t prioritize: menstrual cycle and training, pregnancy and return-to-mat, mental health, legal options for victims of gym violence, gear actually built for women’s bodies.

We publish daily, in two languages, with a small team and a clear point of view.

Who this is for

If you train, compete, coach, run a gym, sponsor athletes, or run a brand that wants to reach women in jiu-jitsu in a way that respects them, you’re in the right place. Read the latest stories, sign up for the newsletter, or get in touch through the Services page if you want to partner with us.